The World Elder Abuse Awareness Day was launched on 15 June 2006 in New York and observed in countries like Japan, Uganda, Gambia, Sweden, Israel, Nigeria, Ireland, Canada, Korea and India.  South Africa joined them in 2007 where over 3000 seniors took to the streets to show their abhorence of elder abuse.

Age-in-Action joined the rest of the world in drawing attention to the scourge of elder abuse and to break the silence.  The aim this day was to:

  • increase public awareness of elder abuse, i.e. what it is and where advice and assistance are available;

  • make the public more aware of the elderly in the communities; and

  • recognise elder abuse and take decisive action against it.

One of Age-in-Action's core business is to initiate and promote programmes aimed at advancing the status, well being, safety and security of vulnerable and needy older persons.  The organisation does regular training on the prevention of elder abuse and also ntworks with other stakeholders to ensure the best intervention and care of victims.